What have you learned from your audience feedback?

By creating a questionnaire on our blogs we was able to gain feedback from our target audience to see and understand their needs and expectations, we was then able to take that into account and plan our trailer and promo packs around their answers. This was helpful when it came to filming the trailer, choosing the locations and characters, editing the trailer, choosing the music and designing the magazine front cover and poster.

After filming and editing the trailer we showed it to a number of people and the feedback we received was they all recognized it was a horror trailer straight away the mise en scene and music helped them understand that so we understood the genre well. They also thought the music fitted in well with what was going on as it starts off slow and then fastens when the action rises. However one thing that many people commented on was the storyline that they didnt seem to understand it and that we didnt portray jodie being bullied well enough. Taking their comments on board we went out and filmed a few more scenes showing Jodie getting bullied to make the audience realise that she has been getting bullied for a long time and also a shot of her in the mirror showing her eye to link it back to the title of the film and reinforce to the audience the damage they have done to her eye as from the feedback the audience was not clear on that aspect, we also turned all the shots of Jodie getting bullied black and white to signify to the audience that it was in the past.

Someone suggested to add in a shot right at the end after the caption 'coming soon' one that will stick in the audiences mind so we filmed a shot of one of our characters getting dragged off with a loud scream. Another person suggested that we make our captions go from big to small to make them looking like they are coming forwards towards the screen to make them look a bit better we thought this was a good idea so while editing the trailer we changed our captions font to bison the same font used in the ancillary work and changed the background to blood splats to fit to the horror genre and also listened to our feedback and made the captions get bigger to make them look as if they are getting closer to the screen. People thought that the scenes of the car driving off were too shaky so we were able to go out and re film them using a tripod making the shots look much more professional.

After adding all the changes and finishing touches to the trailer we then showed the same people and new people and asked them what they thought, all their opinions where positive they were all happy with the acting skills, the camera shots, angles, music and captions.

We then showed people of our target audience our film poster and their was alot of negative feedback such as the quaility of the picture was bad and wasnt a high enough standard for a film poster so we retook the photo on a higher mega pixel camera and added a photo of the girls inside the eye. After showing them the redone and finished film poster they all agreed it was much better and now looked like a professional film poster.


Before After




We also showed them our magazine front cover we received very good feedback the only criticism we did get was that the text down the side of the page was slighly difficult to read to we added colour boxes behind the writing to make it easier to read.

Overall our audience feedback has been very important and helpful to us and made our trailer and promo packs much better and also appeal to our target audience alot more.